Sunday 17 September 2006

Neil Palmer

Ridding the Self of an Addiction to Brands

On our way back to the bus we passed a band of arty farty and fashion types gathering around a strange installation. Being nosey we stopped. There appeared to be some plans for burning stuff. A structure had been erected and clothes and plastic bags hung on it (particularly Selfridges' yellow bag and a Paul Smith stripy number). In front of it was a set - someones living room - a sidebaord, some decks, a dyson vaccum cleaner, a leather chair, a lot of pairs of trainers and a washing line with a number of designer shirts hung on it - Ralph Lauren, a vest by Vivienne Westwood, Lacoste...




After a while Neil Boorman took up his megaphone. He said today was about ridding himself of his addiction to brands and free himself from the tyranny of advertising. With that the men with the flame torches lit the bonfire and Neil proceeded to throw all his clothes on the fire. Anything that couldn't be burnt (health and safety reasons) was attacked with a huge hammer. Shrapnel flew around (particularly from the Dyson vaccum cleaner). Finally he let the audience take anything they wanted that was left. The audience rushed on. The hammers were raised (narrowly missing the heads of some of the looters). A health and safety nightmare! The trainers were swipped in an instance. We left wondering what he would do now he'd trashed all his stuff.

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